What if you could go behind the scenes of an online business and learn the SECRETS behind its success?

You're updating your blog every week. You're sharing on every social media channel anyone might possibly be using. You've even shelled out for a website that's as beautiful as it was expensive.

But your ideal audience and potential customers are still not finding you!

Why reinvent the wheel when you can use the tried and true techniques I've learned from my clients and other business owners that have already figured out how to achieve maximum success with minimum stress?

Let me ask you a few questions...

  • Are you confused by the multiple tools available to use in your online business and get stressed out about not being tech savvy enough to use them?
  • Do you wish you could attract the ideal people to your email list and put your communication on autopilot with profitable results?
  • Would you like to position yourself as an expert/leader that people want to listen to and follow?
  • Do you feel stuck, confused or behind in your business when you compare yourself to your peers?
  • Are you losing your mind attending so many webinars, listening to multiple podcasts and reading numerous ebooks trying to figure out what you really need to do?  
Overwhelmed Business Woman

If you've answered 'yes' to any of these questions, then you're definitely in the right place!

Leslie Keffler

Hi, I'm Leslie Keffler

I've been a virtual assistant (VA) since 2008 and have been able to help many clients succeed in their businesses. You probably think that I must have an MBA from some prestigious business school or be some kind of internet genius and tech savvy wizard, right? NOPE!  

Not even close! Growing up, I was all about liberal arts and hated anything that had to do with business. So much so that I would not even take a short cut through the Business building on my college campus. For several years, I was an elementary school teacher and then I became a flight attendant for a major airline. Nothing that required super brain power or computer geekiness!  

Why am I telling you this? To illustrate that it is possible to learn how to use today's high-tech tools and resources regardless of your background. You also have the option of delegating those difficult tasks to an assistant.

Many of my clients know exactly how you feel and where you are coming from. 

They've been there, too!

When I start working with a client, they know how it feels to be confused and they come to me looking for direction on best practices for website creation, increasing traffic, promoting their business and products, etc. They are the experts in creating the content for their niche, but I'm the expert in helping them to successfully market their business.  

I can help you have a profitable business because I know how to direct you, tell you what you need to do and how to use the necessary tools. 

So here's a case study about my clients, Michelle Schoen and Lon Naylor of LearnCamtasia.com.  

Michelle and Lon initially thought that they should handle all aspects of their business, even if they didn't enjoy the work or had to research how to get it done. Despite the fact they were spending longer hours than they ever did at their previous Fortune 500 jobs, they believed that they were at least saving money.

That couldn't have been further from the truth!

As fate would have it, Michelle and I crossed paths while attending an online training session (seeking the elusive cure for how to grow our businesses). She decided to give me a simple task that she had been putting off in order to concentrate on elevating her VA business to become an in-demand Webinar/Video Specialist. I completed the task, she evolved her work into something she was more passionate about and the rest was history. 

Once Michelle and Lon stopped dealing with the day-to-day tasks of running their business and other time-consuming projects, they were able to:

  • Focus on sharing their talents and gifts with the world
  • Reduce anxiety and stress with the knowledge that important things were still getting done
  • Gain mastery over their work/life balance
  • Enjoy more free time with their family and friends, whether it was just taking it easy at home or traveling to exotic destinations
  • Increase their income and be confident they always had the necessary funds to pay for both business and personal expenses, including generous bonuses for their assistant. :) 

If they can do it, so can you!


Imagine if you had reliable systems in place that allowed you to delegate even the easiest, recurring tasks in your business...

  • When you learn which tools to utilize in your business, you'll waste less time and then you can devote more time your family and friends.  
  • When you understand how to create repeatable systems, it removes the frustration of having to rework the same task from scratch every single time.  
  • When you discover how to automate your business, you can earn more profits without working more hours and avoid unnecessary stress and burnout.  
  • When you delegate the tasks you don't enjoy or know how to do, you are giving yourself the opportunity to work on the things you are more passionate about.


LC Product

A comprehensive online training course with 6 modules containing a variety of pre-recorded videos, materials and resources.


Here's what you'll be learning in this course...

Module 1 Client Case Study

In this module, I'm pulling back the curtain on my clients' business to show you how they built a list of highly active subscribers and loyal customers.

  • Client case study of LearnCamtasia.com - how hiring a Virtual Assistant (VA) helped increase their email list, website traffic and profits
  • Simple questions that will reveal if a task should (or should not) be given to your VA — ask these before you begin any project and you’ll instantly be more efficient 
  • Tasks that are handled only by Lon and Michelle and the one I provide as their VA
  • Tools we use for project management & communication (without spending a dime)

Module 2 Sales Funnels

One of the strategies implemented in Lon and Michelle's business is the use of carefully crafted and automated sales funnels.  

  • Definition of a sales funnel and examples (surprise - not all are shaped like a funnel!)
  • Why you need a sales funnel and the secret to leveraging it (it only requires a few minutes to complete)
  • Sales funnel examples including one used by Learn Camtasia
  • Inexpensive or free tools used by Learn Camtasia in their sales funnels

Module 3

This module covers why it's vital to have a well-designed and branded website including a blog for your business (even if it's brick and mortar).

  • Why every business needs a website AND a blog (the absolute key to long-term success)
  • Learn how to easily create your own custom-branded, client-attracting website
  • Six pages every website needs — and the one that qualifies as the bare minimum (yes, you can get away with just this one page if you must!) 
  • Tools used to create and maintain Learn Camtasia's website and blog (pick the wrong tool and you will regret it)

Module 4

You will discover how Michelle and Lon use free offers to build their list and attract traffic to their website in this module.

  • Definition and examples of extremely useful free opt-ins (no, it's not signing up for your newsletter)
  • Why you should offer free opt-ins to your website visitors (get this right, and you’ll quickly see huge results)
  • Tasks and processes for providing opt-ins at Learn Camtasia (this is so easy to do you’ll kick yourself for not having started sooner)
  • Tools Learn Camtasia uses to create amazing opt-ins (this is the fun part!)

Module 5

Using email is such an important marketing tool for your business and this module shows you how Learn Camtasia has successfully applied this tactic in their own business.

  • What email marketing is (and what it isn't)
  • Why email marketing is necessary and how to build your list (you’ll want to pay close attention to this)
  • Stop reinventing the wheel at every turn and follow the email marketing processes used by Lon and Michelle
  • Learn which email service provider Learn Camtasia has used from the start and continues to use to this day (it's not new or trendy, but it works!)

Module 6

In this final module I'll show why offering products is integral to your business, not only for the revenue it produces but also the reputation it creates for being an expert in your field.

  • Discover all the various digital products you can offer (creating a product that you believe in provides value for your customers)
  • Why you should have more than one product available in your business 
  • Tasks and processes used to create and sell products (work smarter, not harder)
  • Best tools for product creation and delivery (if you get this part wrong, you can waste a lot of money very quickly)

>>> Bonus Time <<<


Resources Rolodex

This is an indispensable resource directory of my recommended tools and vendors This course has a heavy focus on tools and resources, so having this resource directory is a great bonus. You won’t have to search out each tool on your own. A description of each resource is included with suggested alternatives and includes a link to take you right to each website. Free and low-cost tools are recommended whenever possible. 

It's extremely handy to have everything all in one place!


Checklists and Worksheets

Each module includes downloadable documents you can use to implement the same techniques and strategies in your own business. Checklists, worksheets, guides, spreadsheets, mini-reports and templates are available for your own personal use.

The included checklists and cheat sheets can be incredibly helpful for establishing procedures and eliminating the risks involved in relying on your memory. Many of these forms and downloads can be handed over to an assistant for establishing consistent routines and systems. 

Facebook Group

Facebook Group

Access to the private Facebook Group available only to students of the Behind the Scenes training program. This is a great place to work through the course, ask questions and get valuable feedback from other like-minded professionals. 

Who knows, you might even connect with a potential client, assistant, JV partner or friend!


"It is a big relief to have Leslie helping us. She takes care of many of the things I used to think we should do simply because we were capable of doing so. But we quickly realized that there were better uses for our time. This has resulted in us being more productive, less stressed and making more money.  

Best of all, we get along really well. We can joke around and have some fun, while still respecting the business and maintaining professional boundaries."

Michelle Schoen, Learn Camtasia & ScreencastVideoServices.com

Michelle Schoen
Lon Naylor

"Leslie has been so instrumental in the success of Learn Camtasia. One of the most beneficial and helpful tasks that she handles is Customer Service. I consider Leslie to be the pre-screener of all the help desk tickets we get. Yeah, there's some in there that are technical and require me to address, but I don't have to sift through them all and this is a huge time-saver! 

As a business owner, it is important not to spend time on tasks you hate or that aren't money makers. For example, I hate creating landing pages but I like to make the videos for them. So this is definitely one of the things that we like to have Leslie handle for us and quite literally all we have to say is "Leslie, we'd like a landing page for this particular product" and she'll just put it together for us. It saves us a lot of time and frustration."

Lon Naylor, Learn Camtasia & ScreencastStudios.com

"There hasn’t been a task yet that I’ve given to Leslie that she couldn't complete. If it's something new, she's a quick and eager learner. If it's a problem that needs to be solved, she's a great troubleshooter. I will jokingly refer to her as Sherlock Holmes as she loves to investigate and solve mysterious puzzles."  

Christy Parnell Instructional Designer 


"Leslie wants me to be successful and if she discovers a better, faster, less expensive way to do things, she won't hesitate to tell me. I am so grateful and thankful to have her on my team, but I don't really want to go around telling everyone how great she is. Because then everyone will want her! I don’t want to share her. She has helped my business so much by taking on many jobs that I don’t like or don’t know how to do."  

Susan Bonfiglio Life Success Consultant

"Leslie is irreplaceable and I'd be lost without her. She makes you feel like you are her only client. Sometimes we have tight deadlines and will have some last-minute items that require immediate attention. Leslie stays calm, cool and collected when this happens. She is great about going with the flow and not complaining (even though she probably should)."  

Barbara Farmer Landscape Designer


30-Day Money Back Guarantee!

I want you to be confident about enrolling in this course.

Satisfaction Guarantee

Not sure if "Behind the Scenes at Learn Camtasia" is right for you? Well, I’m giving you a full MONTH to dive into the course and try out the strategies and tips. If you let me know within 30 days that you're not satisfied, I will give you a full refund.  

I’m offering this money-back guarantee because I believe so strongly in the quality and content of "Behind the Scenes..." and I want you to see how game-changing this course can be, risk-free! 


Your price: $197  

Still on the fence? Need more information? Check out the FAQs below for the answers.

Thanks for checking out "Behind the Scenes..." and I look forward to working with you!  


LK Signature

P.S. The most important thing about running your company is this – You NEED to have the right strategies and tools! Don't let overwhelm and technical challenges stop you from creating a successful business.  

P.P.S. I GUARANTEE IT! There is no risk. You will gain invaluable knowledge on how to increase your list, traffic and revenue. 


How long does this training take? This program has 6 pre-recorded training videos where each module is released once a week. The reason for this format is to make sure you:

  • Don't feel overwhelmed.
  • Put thought into the exercises each week as each module is a building block.  

You should expect to budget 2-3 hours each week for the course content and exercises. You have unlimited access to the course, so you can revisit it as often as needed. You can also work at your own pace in case life gets busy.  

When will the first module be available? The training begins on April 30th with each new module being released on the following Monday. 

What if I have questions about the course or materials? You can submit a ticket to the Help Desk or post in the private Facebook Group, especially if it's something others might find helpful. 

Who is this program NOT for? This program is not for people who just want to read or listen to material - you can do that for free online. This is really about taking action and implementing what you learn, whether you do it yourself or decide to outsource. Also, if you are not a beginner when it comes to internet marketing and sales funnels, then this course is probably not advanced enough for you.

So who IS this course for? This program is for any entrepreneur that wants to use the proven steps, tools and strategies that have been successful for online businesses like Learn Camtasia. It's for those that want to actively make a change and create a business and life they love.

That sounds good, but what if I feel like I need more help and I'm willing to pay extra for it. Do you have anything else to offer? As a matter of fact, I do. I'm glad you asked! When you check out, you'll be able to purchase some virtual assistant hours to use my services as needed.

Get started today and make 2018 a SUCCESSFUL year!

Successful Year